Homesick Festival is a fictional music festival concept featuring Noah Kahan, Hozier, and Medium Build. Along with designing a poster and branded merchandise, I developed a responsive website that applies a cohesive visual identity through color, typography, and illustration. The site includes core pages such as the homepage, artist bios, festival schedule, merchandise, and ticketing, with a drop-down menu for navigation. Both desktop and mobile prototypes were created to ensure smooth usability and a consistent brand experience across devices.
Project Pitch: Design a responsive music festival website featuring three real artists and a full brand identity, including a logo, color palette, and consistent branding. The site required desktop and mobile prototypes with key pages such as the homepage, artist bios, schedule, merchandise, and ticketing. The focus was on creating smooth functional prototyping across devices.
Primary Logo
Secondary Logo
Submark
Poster
Buttons
Primary
Secondary
Icons
Merchandise
I used Perplexity AI to generate a real life example of how Homesick Fest’s logo and merchandise would look in a real life festival merch stand. I uploaded the apparel and poster designs and told Perplexity, “can you do a merch stand as if this is for a festival,'“ and this was the result.
I used Perplexity AI to generate a real life example of how an apparel item from Homesick Fest would look in the festival space. I uploaded the apparel mockup and wrote, “can you show it as if its music festival merch,'“ and this was the result.
