Project Delivery:

Create a new brand or redesign, of a restaurant/eatery of your choosing. Define a system of development to redesign the packaging for take-out and in-house dining orders: Does the packaging reflect the flavors and brand well? Should the artwork directly reflect on the foods, or of the brand itself? Using this knowledge and research, design a new series of packaged items to reflect the restaurant. (design a minimum of 5 examples: cups, bags, napkins etc.)

Solution: I redesigned Francesco’s Bistro located in St. Louis, MI. I designed a menu, delivery bag, wine glass, pizza box, and coasters.

Brand Guide

Primary Logo

Submark

Color Palette

Typography

Assets

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